How do you know when something is done?
What determines the end of something? How do you know you've finished? That something has come to completion?
Do you determine the end before you begin? (A good idea.)
But what about those things that are never done. That simply cannot be completed.
Like your website.
There are phases of completion, absolutely. But the website as a whole will never be done to the point you never touch it again. (Sorry, not sorry.)
A website is something that will continually need updating and adjusting. Technology changes, privacy laws change, your audience changes, your services and products change, and hell, you change.
Your website, on average, is about six months behind you in whatever journey you are on. Why? Because it’s only on the journey with you for a short time.
You start the business. You develop your services or products. You create the website. You go out and market and sell and things evolve and … suddenly the website doesn’t reflect this evolution. You continued on and the website was left behind.
This is normal. This is to be expected. This is kind of irritating, I know.
But I say: embrace it.
Embrace that your website will never be done. There’s no race to a finish line, so don’t make your website a checkbox to check off in your list of things to do. To start, yes. To maintain, yes. To complete? No.
I say this as I am about to embark on a website refresh for TheFieryWell.com. My journey has continued and the website has fallen behind.
How about you?
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Patty Ryan Lee
CEO | The Fiery Well, LLC
Join me inside our Free Discord this September! The Coworking Coven re-launches this Fall!
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